Kapiva Wild Amla Juice 2L Suitable for healthy Hair Skin Detox juice for weight loss Natural Source of Vitamin C Organic Natural Juice Made With Cold Pressed Amla from Pratapgarh No Added Sugar Super Saver Pack of 2

Key Features: - Made with cold pressed amla from Pratapgarh - Natural source of Vitamin C - Organic and natural juice - No added sugar - Super saver pack of 2

For whom: - Individuals looking to improve hair and skin health - Those seeking a detox juice for weight loss - Anyone wanting a natural source of Vitamin C in their diet

Pros: - Made with high quality, organic ingredients - No added sugar for those watching their sugar intake - Super saver pack provides value for money

Cons: - May not be suitable for those with amla allergies - Large 2L size may be too much for some individuals to consume before expiration date

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amla juice with added benefits like hair and skin health appeals to health-conscious consumers.	The Economic Times
Brand Strength	20	10	Kapiva is a recognized brand in the organic health space.	Business Standard
Category Momentum	20	15	Growing demand for natural health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a super saver pack of 2, making it attractive for value-conscious buyers.	Livemint
Competition	10	6	Facing competition from other established organic juice brands in the market.	The Hindu
Use-case Advantage	5	5	Offers detox and weight loss benefits, meeting specific consumer needs.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Kapiva Wild Amla Juice 2L is well-positioned in the Indian market due to its brand strength, competitive pricing, and unique health benefits.

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