Juicy Chemistry Organic Deodorant Stick 40g - Underarm Roll-On Deodorant for Women and Men - Brightening Body Perfume - Reduces Pigmentation - Long Lasting Citrus Fragrance - Safe for Sensitive Skin

About Product: Juicy Chemistry Organic Deodorant Stick is a natural and organic deodorant that is free from harmful chemicals such as parabens, sulfates, and aluminum. It is made with high-quality ingredients that are safe for sensitive skin.

Key Features: This deodorant stick not only keeps you feeling fresh all day long but also helps in reducing pigmentation and brightening the underarm area. It has a long-lasting citrus fragrance that is suitable for both men and women.

For whom: This deodorant stick is ideal for individuals looking for a natural and effective deodorant that is free from harsh chemicals. It is suitable for all skin types, including sensitive skin.

Pros: - Organic and natural ingredients - Long-lasting citrus fragrance - Reduces pigmentation and brightens underarms - Safe for sensitive skin Cons: - May need to reapply throughout the day for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citrus fragrance and pigmentation reduction align with current market trends	Vogue, Elle
Brand Strength	20	18	Juicy Chemistry is a well-known brand for organic skincare in India	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for organic personal care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar organic deodorants in India	Retail360, BusinessToday
Competition	10	8	Facing competition from other established organic deodorant brands in India	Brandwatch, Euromonitor
Use-case Advantage	5	5	Long-lasting formula suitable for sensitive skin appeals to Indian consumers	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Organic deodorant with citrus fragrance and pigmentation reduction, positioned well in competitive Indian market.

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