INDUS VALLEY Damage-Free Natural Gel Hair Color for Women - Ammonia & PPD Free, Organic Hair Color with 100% Grey Coverage, Long-Lasting Conditioning Hair Color, Dark Brown 3.00, Pack of 2 (2x220 ml)

About Product: INDUS VALLEY Damage Free Natural Gel HairColor is a safe and organic hair color option for women. It is formulated without harmful chemicals like Ammonia and PPD, making it gentle on the hair and scalp.

Key Features: This hair color provides 100% grey coverage, ensuring a uniform and natural-looking result. It comes in a convenient gel formula that is easy to apply and long-lasting. The conditioning properties of this hair color leave hair feeling soft and smooth after coloring.

For Whom: This hair color is suitable for women who are looking for a safe and natural alternative to traditional hair dyes. It is ideal for those with sensitive skin or allergies to harsh chemicals commonly found in hair color products.

Pros: The INDUS VALLEY Damage Free Natural Gel HairColor is ammonia and PPD-free, making it a safer option for those with sensitive skin. The organic ingredients provide nourishment to the hair, leaving it healthy and vibrant. The long-lasting formula ensures that the color stays vibrant for weeks.

Cons: Some users may find the gel formula slightly messier to apply compared to other types of hair color. The color may fade faster on extremely porous or damaged hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia & PPD free, 100% grey coverage, and long-lasting conditioning are key features in demand.	Euromonitor
Brand Strength	20	18	Established brand known for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural and organic hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 organic hair color products.	Retail360
Competition	10	8	Facing competition from other established natural hair color brands in the market.	BeautyInsider
Use-case Advantage	5	5	Addresses the need for safe and effective hair coloring for women in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong market potential for INDUS VALLEY Damage-Free Natural Gel Hair Color in the Indian market.

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