IndicWisdom Wood Pressed Flaxseed Oil 500 ml Cold Pressed Flaxseed Oil Extracted on Wooden Churner

Key Features: - Cold pressed - Extracted on wooden churner - Rich in Omega-3 fatty acids - Organic and unrefined - Contains no additives or preservatives

For whom: - Health-conscious individuals - Those looking to incorporate Omega-3 fatty acids into their diet - Individuals looking for organic and unrefined oils

Pros: - Retains nutrients due to cold pressing method - Wooden churner extraction process adds a traditional touch - Organic and unrefined for maximum health benefits

Cons: - May have a slightly nutty flavor that not everyone enjoys - Requires refrigeration after opening to maintain freshness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wood pressed extraction aligns with health-conscious consumer preferences.	FSSAI
Brand Strength	20	18	Established brand known for quality and authenticity.	Brand Equity
Category Momentum	20	15	Growing demand for natural health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium flaxseed oils.	Retail360
Competition	10	8	Facing competition from other established cold-pressed oil brands.	GroceryDive
Use-case Advantage	5	5	Versatile usage for cooking, salads, and dietary supplements.	HealthifyMe
Final Market Score	100	76/100 (3.80/5)	Premium cold-pressed flaxseed oil with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
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