ind wild Dewy Lip Treatment 15ml Overnight Repair Vegan Lip Balm Moisturizer Lasts for 8 hour With Natural Desi Ghee Shea Butter Squalane Hyaluronic Acid Hydrating Korean Fomrulation

Wild Dewy Lip Treatment is a luxurious overnight repair vegan lip balm moisturizer that works to hydrate and nourish your lips while you sleep. Formulated with natural desi ghee, shea butter, squalane, and hyaluronic acid, this lip treatment is designed to provide intense hydration and long-lasting moisture.

Key Features: - Contains natural desi ghee, shea butter, squalane, and hyaluronic acid - Hydrating Korean formulation - Lasts for up to 8 hours - Vegan and cruelty-free

For whom: This lip treatment is ideal for those looking to repair and nourish dry, chapped lips. Whether you have sensitive skin or just want to give your lips some extra TLC, this product is perfect for all skin types.

Pros: - Intensely hydrates and moisturizes the lips - Contains natural ingredients that are beneficial for the skin - Long-lasting formula that provides up to 8 hours of moisture

Cons: - Some may find the texture of the lip treatment to be too thick - May not be suitable for those with allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients like Desi Ghee and Hyaluronic Acid align with Indian consumer preferences for natural products	Elle
Brand Strength	20	10	Established brand with a reputation for quality skincare products	Vogue
Category Momentum	20	15	Growing demand for overnight lip treatments in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lip treatments in the market	Forbes
Competition	10	6	Facing moderate competition from other premium lip balms with similar claims	India Today
Use-case Advantage	5	5	Long-lasting formula suitable for overnight repair, meeting a specific need in the market	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Premium overnight lip treatment with natural ingredients positioned well in the Indian market

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