I Pill Emergency Contraceptive Pack of 2 - Brand Name - for Immediate Pregnancy Prevention

The I Pill Emergency Contraceptive Pill is a pack of 2 pills that can be taken to prevent unwanted pregnancy after unprotected sex or contraceptive failure. These pills are meant for emergency use only and should not be used as a regular form of birth control.

Key Features: - Contains 2 pills to be taken as soon as possible after unprotected sex - Contains levonorgestrel, a hormone that prevents pregnancy by stopping ovulation - Can be taken up to 72 hours after intercourse, but effectiveness decreases the longer you wait - Available over-the-counter at most pharmacies

For Whom: The I Pill Emergency Contraceptive Pill is for sexually active individuals who want to prevent pregnancy after unprotected intercourse. It is suitable for women of reproductive age who are not already pregnant.

Pros: - Offers a safe and effective way to prevent unwanted pregnancy after unprotected sex - Can be purchased without a prescription - Easy to use and convenient for emergency situations Cons: - Does not protect against sexually transmitted infections - Should not be used as a regular form of birth control - May cause side effects such as nausea, headache, and irregular bleeding

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pack of 2 for immediate pregnancy prevention aligns with consumer needs.	GfK, Kantar
Brand Strength	20	10	Brand recognition and trust among Indian consumers.	Brand Equity, Nielsen
Category Momentum	20	15	High demand for emergency contraceptive products in Indian market.	IMS Health, Euromonitor
Price Positioning	20	10	Competitively priced compared to alternatives in the market.	Retail360, Mintel
Competition	10	6	Facing competition from both branded and generic emergency contraceptives.	IMS Health, Euromonitor
Use-case Advantage	5	5	Provides immediate solution for unplanned situations.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Strong market potential for 'I Pill Emergency Contraceptive Pack of 2' in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—