Hyphen All I Need Sunscreen SPF50 PA with Niacinamide, Kojic Acid, Vitamin C, Kakadu Plum - Lightweight, Non-Greasy, UVA/B Protection for All Skin Types (50ml) | For Women and Men

About Product: Hyphen All I Need Sunscreen SPF50 PA is a multitasking sunscreen that not only provides high sun protection but also works to brighten the skin with the help of ingredients like Niacinamide, Kojic Acid, and Vitamin C.

Key Features: This sunscreen is lightweight and non-greasy, making it suitable for all skin types, including oily and dry skin. It offers UVA and UVB protection with SPF50 PA rating to shield the skin from harmful sun rays.

For Whom: This sunscreen is suitable for both women and men who are looking for a sunscreen that not only protects their skin from the sun but also helps to brighten and improve the overall complexion.

Pros: - Provides high sun protection with SPF50 PA rating - Brightens the skin with ingredients like Niacinamide, Kojic Acid, and Vitamin C - Lightweight and non-greasy formula suitable for all skin types - Includes Kakadu Plum extract which is rich in Vitamin C

Cons: - May not be suitable for those with very sensitive skin - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF, UVA/B protection, and skin-beneficial ingredients meet market needs.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sunscreens in India.	GfK
Competition	10	6	Facing competition from established and emerging sunscreen brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for all skin types and genders, addressing diverse consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium sunscreen with broad appeal in the Indian market.

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