Hyphen 1 Hyaluronic Ultra Light Water Sunscreen SPF 50 PA Broad Spectrum Blue Light Protection - No White Cast - Enriched with 5 Antioxidants, Niacinamide, & Vitamin E - Korean Sun Cream for Men and Women - 50ml

- This Hyaluronic Ultra Light Water Sunscreen SPF 50 PA offers broad spectrum protection against both UVA and UVB rays, as well as protection against blue light from electronic devices.

- Formulated with 5 antioxidants, including niacinamide and vitamin E, this Korean sunscreen not only protects the skin from sun damage, but also helps to combat free radical damage.

- This sunscreen is suitable for both men and women, and is ideal for those looking for a lightweight, non-greasy formula that won't leave a white cast on the skin.

- Pros: High SPF protection, blue light protection, antioxidant-rich formula, suitable for all skin types, lightweight and non-greasy.
- Cons: Small size (50ml), may not be suitable for those with sensitivities to certain ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF, PA rating, and antioxidant-enriched formulation align well with Indian consumers' skincare preferences.	Vogue India, Elle India
Brand Strength	20	18	Strong brand reputation in skincare segment in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for innovative sun protection products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium Korean sunscreens available in India.	Femina, India Today
Competition	10	10	Facing moderate competition from established and emerging Korean and Indian sunscreen brands.	Cosmopolitan India, Hindustan Times
Use-case Advantage	5	3	Addresses the need for lightweight, non-greasy sun protection suitable for Indian climate.	The Hindu
Final Market Score	100	81/100 (4.05/5)	Innovative Korean sunscreen offering with strong brand presence and competitive pricing in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—