Houvida Mask Brushes - Soft Application 2 Packs

Key Features: - Made of high-quality silicone material, durable and easy to clean - Soft bristles that are gentle on the skin - Ergonomic design for easy and precise application - Includes 2 applicators in the pack - Suitable for applying various types of facial masks, creams, and lotions

For whom: - Ideal for anyone looking for a hygienic and convenient way to apply facial masks - Suitable for personal or professional use - Great for those with sensitive skin as the soft bristles are gentle

Pros: - Easy to use and clean - Helps to evenly apply products on the skin - Minimizes product wastage - Can be used with a variety of skincare products

Cons: - May not be suitable for those who prefer using their hands to apply facial masks - Some users may find the silicone material less luxurious compared to traditional brush materials

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile applicator suitable for various mask types.	GfK
Brand Strength	20	15	Established brand reputation in beauty accessories.	Euromonitor
Category Momentum	20	10	Growing demand for beauty tools in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products.	Kantar
Competition	10	6	Facing moderate competition from local and global brands.	Statista
Use-case Advantage	5	5	Ease of application enhances user experience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitive silicone mask applicator with strong market fit.

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