Horlicks Classic Malt Nutrition Drink 1kg Jar - Clinically Proven to Help Kids Grow Taller, Stronger, and Sharper

Key Features: - Rich in essential nutrients like Vitamin D, calcium, and protein - Clinically proven formula for growth and development - Classic malt flavor that kids love

For whom: - Children who need a boost in their growth and development - Parents looking for a trusted and proven nutrition drink for their kids

Pros: - Helps kids grow taller, stronger, and sharper - Delicious flavor that kids enjoy - Clinically proven formula

Cons: - Some may find the taste too sweet - Jar packaging may not be convenient for on-the-go consumption

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Horlicks Classic Malt aligns with the nutritional needs of Indian families.	Livemint, Business Today
Brand Strength	20	18	Horlicks is a well-established and trusted brand in India.	ET BrandEquity, The Hindu
Category Momentum	20	15	Growing demand for traditional health products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC TV18, The Economic Times
Competition	10	8	Facing competition from both traditional and modern health drink brands.	Financial Express, India Today
Use-case Advantage	5	5	Provides essential nutrients for children's growth and development.	Business Insider
Final Market Score	100	76/100 (3.80/5)	Horlicks Classic Malt is well-positioned in the Indian Chyawanprash market segment.

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