Honest Air Sachets - Long-Lasting Freshener - 6x

Key Features: - Includes 6 sachets of air freshener in 3 assorted fragrances - Long-lasting room freshener - Gel-based formula for effective odour control - Suitable for use in homes, bathrooms, and offices
For whom: This product is perfect for individuals who want to keep their living or working spaces smelling fresh and pleasant. It is ideal for people who value a clean and inviting environment.
Pros: - Variety of fragrances to suit different preferences - Long-lasting formula ensures continuous freshness - Easy to use and convenient packaging - Helps control unpleasant odours effectively
Cons: - Some users may find the fragrance too strong - Gel-based formula may not be suitable for those with sensitivities to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of fragrances suitable for different spaces.	India Today, The Hindu
Brand Strength	20	10	Established brand with positive consumer perception.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for home fragrance products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Insider, CNBC TV18
Competition	10	6	Facing competition from both established and new entrants in the segment.	Financial Express, India TV
Use-case Advantage	5	5	Addresses the need for long-lasting and versatile air freshening solutions.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive pricing and diverse fragrance options.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—