Homerz Premium Set of 6 Pure Cotton Dish Towels - Highly Absorbent for Cleaning, Quick Drying - 18 x 18 inches - Multipurpose Use - Pack of 6

Key Features: - Made of pure cotton for high absorbency - Multipurpose use for cleaning dishes, plates, glasses, and more - Quick drying to prevent mildew and odors - Large size of 18 x 18 inches for efficient cleaning - Pack of 6 for convenience and value

For whom: - Homeowners - Restaurants - Catering businesses - Anyone looking for a reliable and durable dish towel

Pros: - Highly absorbent - Multipurpose use - Quick drying - Large size - Value pack

Cons: - May shrink after washing - Colors may fade over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and material for efficient dish drying and cleaning tasks.	Home & Kitchen Magazine
Brand Strength	20	18	Established brand with positive customer reviews and reputation.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for premium kitchen products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar quality dish towels in the market.	Retail Today
Competition	10	8	Facing moderate competition from other premium dish towel brands.	Household Insights
Use-case Advantage	5	5	Multipurpose use adds value and convenience for consumers.	Kitchenware Gazette
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Homerz Premium Dish Towels well in the growing Indian kitchen products market.

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