Himalaya Koflet Lozenges - 10 Pack

Himalaya Koflet Lozenges are herbal lozenges designed to provide relief from cough and sore throat. They are made from natural ingredients such as licorice, ginger, holy basil, and long pepper.

Key Features: - Soothes throat irritation - Reduces coughing - Supports respiratory health - Made from natural ingredients

For whom: Himalaya Koflet Lozenges are suitable for adults and children above 5 years old who are looking for a natural solution to alleviate cough and sore throat symptoms.

Pros: - Herbal formula with no artificial ingredients - Convenient lozenge form for on-the-go relief - Pleasant taste that is enjoyable to consume

Cons: - May not be suitable for individuals with specific allergies to the ingredients - Results may vary depending on the severity of the cough or sore throat

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Himalaya Koflet Lozenges offer effective relief for cough and throat irritation.	The Hindu, Times of India
Brand Strength	20	18	Himalaya is a trusted brand known for quality Ayurvedic products.	Business Standard, India Today
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Financial Express, Livemint
Competition	10	5	Facing competition from other established Ayurvedic brands in the market.	Business Line, CNBC TV18
Use-case Advantage	5	3	Convenient packaging and easy to carry for quick relief on-the-go.	Outlook
Final Market Score	100	76/100 (3.80/5)	Himalaya Koflet Lozenges - 10 Pack offers a strong value proposition in the competitive Chyawanprash segment.

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