Himalaya HiOra K Toothpaste 100g for Sensitive Teeth and Halitosis: Reduces Discomfort, Prevents Oral Infections and Gum Diseases

Key Features: - Contains potassium nitrate that helps reduce tooth sensitivity - Enriched with natural ingredients like clove and cardamom for fresh breath - Helps in preventing oral infections and gum diseases - Suitable for individuals with sensitive teeth and halitosis

For whom: - Ideal for individuals with sensitive teeth who experience discomfort from hot and cold stimuli - Recommended for those looking to maintain good oral hygiene and prevent oral issues like infections and gum diseases - Suitable for individuals looking for a toothpaste with natural ingredients for fresh breath

Pros: - Effectively reduces tooth sensitivity - Natural ingredients provide long-lasting fresh breath - Helps in preventing oral infections and gum diseases - Clinically tested and recommended by dentists

Cons: - May not be suitable for individuals with severe dental issues, always consult a dentist before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for sensitive teeth and halitosis, addressing key consumer needs.	Retail360
Brand Strength	20	18	Himalaya brand well-known for natural and effective products.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from established oral care brands in the market.	Business Today
Use-case Advantage	5	5	Effective in reducing discomfort and preventing oral infections.	India Retail News
Final Market Score	100	76/100 (3.80/5)	Strong brand with tailored features, facing competitive market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—