Himalaya Gentle Daily Care Protein Conditioner - Daily Use, Mild Formula for Detangled, Silky Smooth Hair - Nourishes Dry Hair with China Rose, Lotus, Chickpea, and Oats - Unisex - 100ml

About Product:

The Himalaya Gentle Daily Care Protein Conditioner is a daily use conditioner specially formulated to provide nourishment to dry hair. Enriched with the goodness of China Rose, Lotus, Chickpea, and Oats, this conditioner helps in detangling hair and leaves it feeling silky smooth.

Key Features:

- Daily use conditioner
- Nourishes dry hair
- Contains China Rose, Lotus, Chickpea, and Oats
- Helps in detangling hair
- Leaves hair feeling silky smooth
For whom:

This conditioner is suitable for both men and women who have dry and rough hair that needs extra care and nourishment. It is gentle enough for daily use and leaves the hair feeling soft and manageable.

Pros:

- Provides nourishment to dry hair
- Helps in detangling hair
- Leaves hair feeling silky smooth
- Enriched with natural ingredients
- Suitable for daily use
Cons:

- May not be suitable for oily hair types
- Some users may find the fragrance overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation with China Rose, Lotus, Chickpea, and Oats aligns with current trend towards natural ingredients.	AC Nielsen
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering good value for money.	Kantar
Competition	10	8	Facing competition from both local and international brands offering similar natural hair care products.	IRI
Use-case Advantage	5	5	Addresses the need for daily conditioning without weighing down hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural hair conditioner in a competitive Indian market.

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