Hibiscus Monkey Velvet Bergamot In-Shower Body Moisturizer with Coconut Milk Oil - Moisturizes, Reduces Dryness, Soothes KP - All Natural, Lightweight, Non-Sticky - Dermatologist Tested - 250 ML

About Product: The Hibiscus Monkey Velvet Spray Bergamot In Shower Body Moisturizer is a luxurious and hydrating body moisturizer that is perfect for those with dry skin.

Key Features: This moisturizer is made with coconut milk oil and bergamot, which helps to deeply moisturize the skin and reduce dryness. It is lightweight, non-sticky, and has been dermatologist tested for sensitive skin.

For whom: This moisturizer is suitable for all skin types, but is especially beneficial for those with dry skin or conditions like Keratosis Pilaris (KP).

Pros: - Deeply moisturizes the skin - Reduces dryness - Soothes and calms the skin - All natural ingredients - Lightweight and non-sticky formula - Dermatologist tested

Cons: - Some may find the scent of bergamot to be too strong - The packaging is not very travel-friendly - May be on the pricier side compared to other body moisturizers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of ingredients catering to specific skin needs in India.	GfK
Brand Strength	20	15	Established brand with positive reputation in skincare sector.	Euromonitor
Category Momentum	20	10	Growing demand for in-shower body moisturizers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in India.	Kantar
Competition	10	6	Facing moderate competition from established and emerging brands in India.	Statista
Use-case Advantage	5	5	Addresses common skin issues like dryness and KP effectively.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand and unique features.

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