HealthyHey Nutrition 100% Egg White Protein Instant Mix - 80% Protein, Non-GMO, Lactose-Free, 1Kg Chocolate Flavor - 30 Servings

- This HealthyHey Nutrition Egg White Protein Instant Mix is a high-quality protein supplement made from 100% egg whites. It is non-GMO, lactose-free, and comes in a delicious chocolate flavor. Each pack contains 1kg of protein powder, with 30 servings per pack.

- Key features of this product include its high protein content, quick and easy mixability, and great taste. It is a convenient way to increase your daily protein intake and support your fitness goals.

- This protein powder is suitable for anyone looking to add more protein to their diet, whether they are athletes, bodybuilders, or simply trying to maintain a healthy lifestyle. It is also a good option for those who are lactose intolerant or prefer non-dairy protein sources.

- Pros of this product include its high protein content, easy mixability, and great taste. It is also non-GMO and lactose-free, making it suitable for a wide range of dietary preferences.

- Cons of this product may include the fact that it is slightly more expensive than some other protein powders on the market. Additionally, some users may find the chocolate flavor to be too sweet or artificial tasting.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, Non-GMO, and Lactose-Free align with current consumer preferences.	HealthifyMe, MyUpchar
Brand Strength	20	10	Established brand with positive consumer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for high-protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BigBasket, Grofers
Competition	10	6	Facing competition from other established protein supplement brands.	Business Standard
Use-case Advantage	5	5	Convenient instant mix format appeals to busy consumers.	Times of India
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in the growing Indian high-protein supplement market.

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