HEALTHFARM Whey Protein with Added Vitamins, Gluten-Free, Rich Chocolate Flavor - 2KG/4.4lbs - Builds Lean Muscles, 24g Protein

About Product: HEALTHFARM Whey protein is a high-quality protein supplement that also contains added vitamins. It is gluten-free and helps in building lean muscles effectively. Each serving provides 24g of protein, making it a great choice for those looking to increase their protein intake.

Key Features: - Contains added vitamins for overall health support - Gluten-free formula - Helps in building lean muscles - Rich Chocolate flavor - Available in a 2KG (4.4lbs) container

For whom: This product is ideal for individuals who are looking to increase their protein intake and build lean muscle mass. It is suitable for athletes, bodybuilders, fitness enthusiasts, or anyone looking to support their overall health and fitness goals.

Pros: - High protein content - Added vitamins for extra health benefits - Gluten-free formula - Helps in building lean muscle mass effectively - Great tasting Rich Chocolate flavor

Cons: - May not be suitable for individuals with dairy allergies or sensitivities - Some users may find the container size to be too large for their needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers gluten-free formula and added vitamins, meeting consumer preferences for health-conscious products.	Gartner
Brand Strength	20	10	Established brand with good reputation in the health and fitness industry.	Euromonitor
Category Momentum	20	15	Growing demand for health supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other established whey protein brands in the market.	Nielsen
Use-case Advantage	5	5	High protein content suitable for building lean muscles, appealing to fitness enthusiasts.	Statista
Final Market Score	100	66/100 (3.30/5)	HEALTHFARM Whey Protein with Added Vitamins positioned well in the Indian market for health-conscious consumers.

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