Harpic 1L Jasmine Disinfectant Toilet Cleaner Liquid - For Toilet Bowls - Refreshing Fragrance

Key Features: - Kills 99.9% of germs and bacteria - Jasmine fragrance for a pleasant toilet experience - Thick liquid formula for better cleaning results - Easy to use bottle with a nozzle for targeted application
For whom: - Ideal for households looking for a powerful and fragrant toilet cleaner - Suitable for homes, offices, restaurants, and other establishments
Pros: - Effective in killing germs and disinfecting toilets - Leaves a pleasant jasmine scent after use - Easy to apply and rinse off
Cons: - Some may find the fragrance too strong - The thick formula may require more water to rinse off completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	1L size and jasmine fragrance align well with consumer preferences.	TOI, Livemint
Brand Strength	20	10	Harpic is a well-established brand in India.	Hindu, BusinessToday
Category Momentum	20	15	Strong demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	EconomicTimes, BusinessLine
Competition	10	6	Facing competition from other established toilet cleaner brands.	CNBC, NDTV
Use-case Advantage	5	5	Effectively cleans and disinfects toilet bowls, meeting consumer needs.	Outlook, IndiaToday
Final Market Score	100	66/100 (3.30/5)	Harpic 1L Jasmine Toilet Cleaner: Well-positioned in competitive Indian hygiene market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—