Godrej aer Plug Electric Air Freshener Machine with 2 Rose Blossom Refills (20 ml each) - Lasts up to 120 Days

Key Features: - Plug-in electric air freshener machine - Comes with 2 refills of 20 ml each in Rose Blossom fragrance - Lasts up to 120 days - Liquid form for automatic release
For whom: - Ideal for those who want a continuous and long-lasting fragrance in their homes or offices - Suitable for anyone looking for a convenient and hassle-free air freshening solution
Pros: - Easy to use with plug-in design - Long-lasting fragrance for up to 120 days - Eliminates odors effectively - Compact size that doesn't take up much space
Cons: - Refills may need to be replaced frequently depending on usage - Specific fragrance may not be to everyone's liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting fragrance and easy-to-use plug-in design.	Business Today, The Hindu
Brand Strength	20	18	Godrej aer is a trusted brand in India known for quality products.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for air fresheners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, CNBC TV18
Competition	10	8	Facing competition from other established air freshener brands.	The Indian Express, Moneycontrol
Use-case Advantage	5	5	Convenient solution for maintaining a pleasant home environment.	India Today
Final Market Score	100	76/100 (3.80/5)	Godrej aer Plug Electric Air Freshener with Rose Blossom Refills is a strong contender in the Indian air freshener market.

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