GNC Pro Performance Power Protein 4 lbs Double Rich Chocolate Formula with 1500mg Creatine, 2744mg BCAA, and 30g Protein - Informed Choice Certified

Key Features:
- 30g of protein per serving
- 2.2g of L-Glutamine for muscle recovery
- 1500mg of creatine for improved performance
- 2744mg of BCAAs for muscle growth and repair
- Informed Choice certified for quality assurance
- No added sugar
- Contains energy-boosting enzymes for better digestion
- Double Rich Chocolate flavor


For whom:
This product is ideal for athletes, bodybuilders, and fitness enthusiasts looking to increase their protein intake, enhance muscle recovery, and improve performance in the gym or during workouts.

Pros:
- High protein content for muscle building
- Contains key amino acids for muscle recovery
- Certified for quality and safety
- Energy-boosting enzymes for better digestion
- Delicious Double Rich Chocolate flavor


Cons:
- Some users may find the powder difficult to mix with liquid
- Not suitable for individuals with lactose intolerance or dairy allergies
- Pricier than other protein supplements on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, added creatine, and BCAA align well with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with good reputation among fitness enthusiasts.	Brandwatch
Category Momentum	20	15	Growing demand for high-protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both international and local brands offering similar products.	MarketWatch
Use-case Advantage	5	5	Suitable for muscle recovery and growth post-workout.	FitnessMag
Final Market Score	100	66/100 (3.30/5)	Highly competitive protein supplement with strong market fit in India.

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