GNC Pro Performance 100 Whey Protein Powder Black Shaker with DigeZyme for Easy Digestion - Chocolate Supreme Flavor - 4 lbs - Formulated in the USA

This GNC Pro Performance 100 Whey Protein Powder is specially designed for fitness enthusiasts looking to increase their protein intake for muscle recovery and growth. It comes in a delicious Chocolate Supreme flavor that makes it a tasty treat after a workout.
Key Features: - Contains DigeZyme for easy digestion - 4 lbs of protein powder per container - Formulated in the USA - Includes a black shaker for convenient mixing
For whom: This protein powder is ideal for athletes, bodybuilders, and anyone looking to increase their protein intake to support their muscle-building goals.
Pros: - Easy to digest due to added DigeZyme - Great taste in Chocolate Supreme flavor - Convenient black shaker included for mixing on-the-go
Cons: - May not be suitable for those with lactose intolerance - Some users may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains DigeZyme for easy digestion, appealing to health-conscious consumers	Healthline, WebMD
Brand Strength	20	18	GNC is a well-established brand known for quality supplements	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar whey protein products in India	Retail360, Pricebaba
Competition	10	8	Facing competition from local and international brands offering similar products	BusinessToday, TheEconomicTimes
Use-case Advantage	5	5	Chocolate Supreme Flavor is popular among Indian consumers	TasteofIndia
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this whey protein well in the growing Indian diet & nutrition market.

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