GNC Melatonin with Vitamin B6 Tablets - 120 Tablets for Deep Sleep, Mood Improvement, and Relaxation - Formulated in USA - 3mg per Serving

Key Features: - Contains melatonin and vitamin B6 to promote deep sleep - Enhances sleep quality and improves mood - Helps in relaxation and reducing stress - Formulated in the USA with high quality ingredients - Each serving contains 3mg of melatonin

For whom: - Individuals looking to improve their sleep quality - Those experiencing difficulty falling or staying asleep - People with sleep disorders or irregular sleep patterns - Those looking for a natural way to relax and unwind before bed

Pros: - Helps promote deep and restful sleep - Enhances overall mood and well-being - Easy-to-take tablets for convenience - Formulated with vitamin B6 for added benefits

Cons: - May cause drowsiness in some individuals - Results may vary for each person - May not be suitable for pregnant or nursing women - Should be used as directed for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Melatonin and Vitamin B6 are popular ingredients for sleep and mood enhancement.	Nielsen
Brand Strength	20	15	GNC is a well-known brand in the nutrition industry in India.	Euromonitor
Category Momentum	20	10	Growing demand for sleep and relaxation products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GFK
Competition	10	6	Facing competition from other established sleep aid brands in India.	Statista
Use-case Advantage	5	5	Effective for promoting deep sleep and relaxation, meeting consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	GNC Melatonin with Vitamin B6 Tablets holds a strong position in the growing Indian sleep and relaxation market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—