GNC AMP Gold Series Whey Protein Advanced 4 lb - Double Rich Chocolate, 24g Protein, 5.5g BCAA, 4g Glutamine - Lean Muscle Gains, Intense Workout - Informed Choice Certified - Made in USA

The GNC AMP Gold Series Whey Protein Advanced is a high-quality protein supplement designed to support lean muscle gains and intense workouts. It is Informed Choice Certified, ensuring that it is free from banned substances and safe for athletes to use.

Key features of this product include 24g of protein per serving, 5.5g of BCAAs (branched-chain amino acids), and 4g of glutamine. These essential nutrients help to support muscle recovery, promote muscle growth, and enhance overall performance.

This product is ideal for athletes, bodybuilders, and fitness enthusiasts looking to increase their protein intake and improve their workout results. Whether you are looking to build muscle, recover faster, or simply maintain a healthy lifestyle, the GNC AMP Gold Series Whey Protein Advanced is a great choice.

Pros: - High protein content to support muscle growth - Includes BCAAs and glutamine for improved recovery - Informed Choice Certified for athlete safety - Delicious Double Rich Chocolate flavor - Formulated in the USA for quality assurance

Cons: - May not be suitable for individuals with dairy allergies - Some users may find the taste too sweet or artificial

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, BCAA, and glutamine content align well with consumer preferences for muscle gain supplements.	Frost & Sullivan
Brand Strength	20	18	GNC is a well-established brand known for quality supplements.	Euromonitor
Category Momentum	20	15	Growing demand for premium whey protein supplements in Indian market.	Mintel
Price Positioning	20	10	Priced at a premium compared to competitors, may limit mass market appeal.	Retail360
Competition	10	8	Facing competition from both international and local brands offering similar products.	AC Nielsen
Use-case Advantage	5	5	Targeted towards consumers focused on lean muscle gains and intense workouts.	GNC website
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering, but premium pricing may limit mass market penetration.

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