GNC Ultra Rush Pre Workout 450g - Energy Boost

Key Features: - Maximum energy and stamina boost - Deep mental focus for improved performance - Powerful muscle pump for enhanced workouts - Contains 4.5g of Beta Alanine, 1.5g of L Citrulline, and 2.5g of L Arginine - Refreshing blueberry flavor

For whom: - Suitable for individuals looking for a pre-workout supplement to maximize their energy and focus during workouts - Ideal for athletes, bodybuilders, and fitness enthusiasts who want to push their limits in the gym

Pros: - Provides a significant boost in energy levels - Enhances stamina and endurance for longer workout sessions - Improves mental focus and concentration - Helps increase muscle pump for better performance

Cons: - May not be suitable for individuals sensitive to caffeine or stimulants - Some users may experience tingling sensations due to the Beta Alanine content

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The product offers a potent blend of key ingredients like Beta Alanine, L Citrulline, and L Arginine, aligning with consumer preferences for effective pre-workout formulas.	Nielsen
Brand Strength	20	10	GNC is a well-known brand with a reputation for quality supplements in India.	Euromonitor
Category Momentum	20	15	Growing demand for high-performance pre-workout supplements in the Indian market.	Mintel
Price Positioning	20	8	The pricing of the product is relatively high compared to competitors, potentially limiting mass-market appeal.	GFK
Competition	10	10	Facing competition from both established supplement brands and emerging local players offering similar pre-workout solutions.	Frost&Sullivan
Use-case Advantage	5	5	The product's focus on energy, stamina, and mental focus caters to fitness enthusiasts seeking enhanced workout performance.	Kantar
Final Market Score	100	66/100 (3.30/5)	Highly competitive pre-workout supplement with strong brand presence and potent ingredients, but faces pricing challenges in a crowded market.

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