Glade Touch and Fresh Floral Protection 12ml Dispenser with Double-Sided Tape and Refill

About Product: The Glade Touch and Fresh Floral Protection is a convenient air freshener dispenser that allows you to easily refresh your space with a burst of floral scent. It comes with a 12 ml dispenser, 8g of refill, and double-sided tape for easy installation.

Key Features: The key feature of this product is its touch activation, making it easy to use with a simple press of a button. The floral protection scent is long-lasting and helps to eliminate unwanted odors in your home or office.

For Whom: This product is perfect for anyone looking to keep their space smelling fresh and inviting. It is great for use in bathrooms, kitchens, bedrooms, and any other areas that could benefit from a burst of floral scent.

Pros & Cons: The pros of the Glade Touch and Fresh Floral Protection include its easy installation, long-lasting scent, and convenient touch activation. However, some users may find that the scent is too strong for their liking or that the refill needs to be replaced frequently.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The dispenser size and refill capacity meet consumer preferences for long-lasting freshness.	Business Today, Hindu Business Line
Brand Strength	20	18	Glade is a well-known brand with a strong presence in the Indian market.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for air fresheners in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, CNBC TV18
Competition	10	8	Facing moderate competition from other air freshener brands offering similar features.	Moneycontrol, The Print
Use-case Advantage	5	5	Convenient and easy-to-use product for quick freshness touch-ups.	Business Insider
Final Market Score	100	76/100 (3.80/5)	Glade Touch and Fresh Floral Protection offers a competitive solution in the growing Indian air freshener market.

Factor	Rating (out of 5)	Notes
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