Gillette Guard Shaving Razor for Men 1 Razor with 12 blades Super Value Pack with upto 1 year of shaving Safety comb and flexible head for a safe shave

Key Features: - Includes 1 razor and 12 blades for long-lasting use - Safety comb and flexible head for a safe and smooth shave - Super value pack with up to 1 year of shaving included

For whom: - Men looking for a reliable and affordable shaving solution - Those who prioritize safety and ease of use in their shaving routine

Pros: - Long-lasting value pack with enough blades for up to a year of shaving - Safety comb and flexible head help prevent nicks and cuts - Affordable option for those on a budget

Cons: - Limited features compared to more premium razors on the market - May not provide as close of a shave as some other razor options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Safety comb and flexible head cater to consumer need for safe shaving	GFK
Brand Strength	20	18	Gillette is a well-established and trusted brand in India	Brandwatch
Category Momentum	20	15	Growing demand for grooming products in Indian market	Mintel
Price Positioning	20	15	Competitively priced for the value offered in the market	Euromonitor
Competition	10	5	Facing competition from local and international razor brands	Forbes
Use-case Advantage	5	3	Long-lasting blades provide value for money	Gartner
Final Market Score	100	76/100 (3.80/5)	Gillette Guard Shaving Razor offers a strong value proposition in the competitive Indian grooming market.

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