FURR Foot Repair Cream 75g

This foot cream by FURR 10 is designed to provide intense hydration and repair for dry, cracked heels. Infused with 10% Urea and natural AHAs, along with Salicylic Acid, Shea Butter, Tea Tree Oil, and Aloe Vera Extract, this cream deeply nourishes and exfoliates the skin on your feet.

Key Features: - Contains 10% Urea and natural AHAs for intense hydration and exfoliation - Infused with Salicylic Acid, Shea Butter, Tea Tree Oil, and Aloe Vera Extract - Deeply hydrates, repairs, and exfoliates dry, cracked heels - Lightweight and non-greasy formula

For whom: This foot cream is ideal for those with dry, cracked heels in need of intense hydration and repair. It is suitable for all skin types and can be used on a daily basis.

Pros: - Intensely hydrates and repairs dry, cracked heels - Contains natural ingredients like Shea Butter and Aloe Vera Extract - Lightweight and non-greasy formula absorbs quickly into the skin

Cons: - May not be suitable for those with sensitive skin or allergies to any of the ingredients - Some users may find the scent of Tea Tree Oil to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients for effective foot care.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for foot care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar foot creams.	Euromonitor
Competition	10	5	Facing moderate competition from established and new brands.	Kantar
Use-case Advantage	5	3	Addresses specific needs of dry, cracked heels effectively.	RetailWire
Final Market Score	100	76/100 (3.80/5)	Competitively priced foot cream with effective ingredients.

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