Flamingo Plus Orthopaedic Heating Pad - Extra Large Size for Back Pain and Period Cramp Relief - Heat Belt with Temperature Controller - 2 Year Warranty - Ideal Gift for Women, Parents, and Loved Ones - 34cm x 27.5cm

The Flamingo Plus Orthopaedic Heating Pad is an extra large heating pad designed specifically for back pain and period cramps relief. With its temperature controller, you can easily adjust the heat setting to suit your needs. This heating pad also comes with a 2 years warranty, making it a reliable and durable option for long-term use.

For those who suffer from chronic back pain or menstrual cramps, this heating pad is a great option for providing fast and effective relief. It is also ideal for individuals who are looking for a high-quality heating pad that is comfortable and easy to use.

One of the key features of the Flamingo Plus Orthopaedic Heating Pad is its extra large size, measuring 34 cm x 27.5 cm. This size allows for more coverage and better distribution of heat, ensuring maximum relief for sore muscles and cramps. Additionally, the heating pad is made with orthopaedic material, providing added support and comfort.

Pros:
- Extra large size for more coverage
- Temperature controller for customizable heat settings
- 2 years warranty for peace of mind
- Ideal gift for women, parents, and loved ones

Cons:
- Some users may find the heating pad too large for their liking
- Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, temperature controller, and warranty meet market expectations.	Livemint, Financial Express
Brand Strength	20	10	Established brand with positive consumer reviews.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for orthopaedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from local and international heating pad brands.	The Times of India, NDTV
Use-case Advantage	5	5	Addresses common pain points for women and elderly in India.	India Today
Final Market Score	100	66/100 (3.30/5)	Orthopaedic heating pad with strong market fit and competitive pricing.

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