Flamingo Orthopaedic Electric Heating Pad with Temperature Controller - Extra Cover Heat Belt for Pain Relief in Lower Back, Knee, Shoulder, Cramps, and Neck - X Large

- The Flamingo Orthopaedic Electric Heating Pad is a versatile and convenient solution for pain relief in various areas of the body. It comes with an extra cover for added comfort and hygiene.

- Key Features of this heating pad include a temperature controller that allows you to adjust the heat level to your preference, providing targeted relief for lower back, knee, shoulder, cramps, and neck pain.

- This heating pad is suitable for individuals who suffer from chronic pain or discomfort in their muscles and joints, and those looking for a non-invasive and drug-free way to alleviate their symptoms.

- Pros of the Flamingo Orthopaedic Electric Heating Pad include its large size, which allows for coverage over a wide area of the body, and its easy-to-use temperature controller. However, some users may find the cord length restrictive or the heating pad bulky to carry around.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of heat settings and extra cover for versatile pain relief	Livemint, India Today
Brand Strength	20	10	Established brand reputation in the orthopaedic care sector	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for orthopaedic products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar heating pads in the market	Financial Express, CNBC TV18
Competition	10	6	Facing moderate competition from other orthopaedic heating pad brands	The Indian Express, Moneycontrol
Use-case Advantage	5	5	Specifically designed for various pain relief needs in different body parts	Times of India
Final Market Score	100	66/100 (3.30/5)	Orthopaedic electric heating pad with versatile features positioned well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—