Fast Up Energy Gel - Pack of 5 Strawberry Banana Flavour Gels for Instant Energy Boost, Workout Performance, Carbohydrates, and Caffeine

- Fast Up Energy Gel is a convenient and quick source of energy for workouts and physical activities. It is a carbohydrate gel infused with caffeine to help boost performance and endurance.

- Key Features: Each pack contains 5 gels in a delicious Strawberry Banana flavor. The gel is easy to consume on-the-go and provides an instant energy boost to keep you going during intense workouts.

- For whom: Fast Up Energy Gel is ideal for athletes, fitness enthusiasts, and anyone looking for a quick energy boost before or during workouts. It is suitable for individuals engaging in activities like running, cycling, weightlifting, and other sports.

- Pros: Provides a quick and convenient source of energy, helps improve workout performance, contains caffeine for an added boost, easy to carry and consume during workouts.

- Cons: May not be suitable for individuals sensitive to caffeine or those looking for a non-caffeinated energy gel option.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Strawberry Banana flavor aligns with popular taste preferences in India, providing a unique offering in the market	Nielsen
Brand Strength	20	10	Established brand with a loyal customer base in the energy gel segment	Euromonitor
Category Momentum	20	15	Growing demand for energy-boosting products in the Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar energy gel products, appealing to price-conscious Indian consumers	GfK
Competition	10	10	Facing moderate competition from established and emerging brands offering similar energy-boosting products in the Indian market	Statista
Use-case Advantage	5	5	Convenient pack of 5 gels suitable for on-the-go consumption during workouts, catering to the active lifestyle of Indian consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned energy gel with unique flavor offering catering to the growing demand in the Indian market.

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