Paste Katha Geela Kattha Dry Catechu Paan Ktha Pan Kattha Sukha Kattha Indian Katha White Kattha Safed Katha 50g Pack of 2

About the Product: Katha Geela, also known as Kattha or Catechu, is a natural ingredient commonly used in traditional Indian betel leaves or paans. It is derived from the heartwood of the Acacia catechu tree and is known for its cooling and digestive properties.

Key Features: - Made from high-quality Acacia catechu heartwood - Comes in a convenient 50g pack of 2 - Helps in digestion and has cooling properties - Can be used in making traditional paan preparations

For Whom: This Katha Geela Kattha is ideal for individuals who enjoy making and consuming traditional Indian paans. It can also be used by those looking for natural remedies for digestive issues.

Pros: - High-quality natural ingredient - Convenient pack size - Traditional product with multiple benefits

Cons: - Some may find the taste of Katha Geela Kattha too astringent - Not suitable for those allergic to Acacia catechu

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients catering to the Indian palate and health-conscious consumers.	Livemint, NDTV
Brand Strength	20	10	Established brand with a loyal customer base in the Ayurvedic products market.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional Indian products in the health segment.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Moneycontrol, CNBC
Competition	10	6	Facing moderate competition from established and emerging brands in the Chyawanprash category.	Zee Business, Financial Express
Use-case Advantage	5	5	Convenient packaging for regular consumption and sharing.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned traditional Chyawanprash variant with strong brand and unique features.

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