New Harvest June 2024 Tibetan Keeda Jadi Caterpillar Fungus Ophiocordyceps Sinensis Immune Booster Kidney Health Revitalizer 12 Pieces Golden Yellow Straight From Tibetan Meadows

Key Features: - Harvested in June 2024 from Tibetan meadows - Tibetan Keeda Jadi caterpillar fungus (Ophiocordyceps Sinensis) - Immune booster and kidney health revitalizer - 12 pieces of golden yellow fungus

For whom: - Individuals looking to boost their immune system - Those interested in traditional Tibetan medicine - People concerned about kidney health

Pros: - Natural and organic product - Sourced directly from Tibetan meadows - Known for its immune-boosting properties - Helps support kidney health

Cons: - May not be suitable for individuals with certain allergies - Limited availability due to harvesting season - Strong taste may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique product offering with specific health benefits catering to the Indian consumer needs.	Livemint, India Today
Brand Strength	20	10	Established brand with a loyal customer base in the Ayurvedic segment.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the Ayurvedic market.	CNBC, Financial Express
Competition	10	6	Facing moderate competition from established and emerging Ayurvedic brands in the market.	Business Today, Outlook India
Use-case Advantage	5	5	Addresses key health concerns prevalent in the Indian population like immunity and kidney health.	The Times of India, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong market potential with unique product offering in the Ayurvedic segment.

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