Kerala Ayurveda Iogen 200ml Pack Of 3, Natural Iron Supplement - Herbal Tonic for Anemia, rich in Bilva, Satavari, Draksha, and Amla - Non-Constipating, Appetite Stimulating Formula with No Artificial Flavors - Improves Hemoglobin Levels

Key Features: - Natural iron supplement to improve hemoglobin levels - Herbal iron supplement that is non-constipating - Anemia syrup that stimulates appetite - Contains Bilva, Satavari, Draksha, and Amla for added health benefits

For whom: - Individuals looking to increase their iron levels naturally - Those suffering from anemia or low hemoglobin - People who want to improve their appetite and overall health

Pros: - Made with natural ingredients - Does not cause constipation like other iron supplements - Improves overall health with added herbal ingredients - Stimulates appetite for better nutrition absorption

Cons: - May not be suitable for those with specific allergies to the ingredients - Results may vary from person to person

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in essential Ayurvedic ingredients for anemia treatment.	India Today, Livemint
Brand Strength	20	10	Established brand in Ayurvedic health products segment.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for natural health supplements in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic iron supplements.	NDTV, Moneycontrol
Competition	10	6	Facing moderate competition from established Ayurvedic brands.	CNBC, Zee Business
Use-case Advantage	5	5	Non-constipating formula with appetite-stimulating properties.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing in the Ayurvedic iron supplement segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—