Himalaya Koflet Lozenges - Pack of 75

Himalaya Koflet Lozenges are a natural herbal remedy for soothing sore throats and relieving cough symptoms. Made with a blend of traditional Ayurvedic herbs, these lozenges are a convenient and effective way to alleviate throat irritation.

Key Features: - Made with natural ingredients - Helps to reduce coughing and soothe throat discomfort - Contains no artificial colors or preservatives - Comes in a convenient lozenge form for easy consumption

For whom: Himalaya Koflet Lozenges are suitable for adults and children over the age of 6 who are looking for a natural and effective way to manage cough and throat irritation. These lozenges can be used as needed to provide relief and support overall respiratory health.

Pros: - Made with natural ingredients - Effective in reducing cough symptoms - Soothes throat irritation - Convenient and easy to use

Cons: - Some may find the taste of the lozenges to be strong - Not suitable for children under the age of 6

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pack of 75 lozenges offers value for money and convenience	Livemint, The Hindu
Brand Strength	20	18	Himalaya brand trusted for quality and effectiveness	Business Standard, NDTV
Category Momentum	20	15	Growing demand for natural remedies in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, CNBC
Competition	10	8	Facing competition from other established Ayurvedic brands	Financial Express, India Today
Use-case Advantage	5	5	Provides quick relief for sore throat and cough symptoms	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Himalaya Koflet Lozenges - Pack of 75 offers strong value proposition in the growing natural remedies market.

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