Himalaya HiOra Gum Astringent Gel 15ml for Gum Health

- Himalaya HiOra GA Gum Astringent Gel is a herbal oral care product designed to provide relief from gum inflammation and bleeding.

- Key features of this gel include its natural ingredients such as Triphala and Alum which are known for their astringent properties to reduce swelling and bleeding in the gums.

- This product is suitable for individuals experiencing gum problems such as gingivitis, periodontitis, and other oral health issues.

- Pros of Himalaya HiOra GA Gum Astringent Gel include its herbal formulation, effectiveness in reducing gum inflammation, and easy application using the gel format. Cons may include potential allergic reactions for individuals sensitive to the ingredients and the need for consistent use for best results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for gum health, addressing a key need.	Packaging India
Brand Strength	20	18	Himalaya is a trusted brand in the Ayurvedic segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural oral care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Limited direct competition in the gum astringent gel segment.	Euromonitor
Use-case Advantage	5	3	Convenient and easy-to-use gel format for gum health maintenance.	Healthcare India
Final Market Score	100	66/100 (3.30/5)	Strong brand and product fit in a growing segment, but price positioning could be optimized.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—