Herbal Engine Nova Capsule: Ayurvedic Blend with 12 Natural Ingredients - Pack of 2

Key Features: - Made with 12 natural ingredients - Ayurvedic formulation - Helps boost overall health and immunity

For whom: - Individuals looking for a natural supplement to support their health - People seeking to boost their immunity and overall well-being

Pros: - Contains only natural ingredients - Ayurvedic formulation with traditional herbs - Helps improve overall health and immunity

Cons: - May take time to see noticeable results - Not suitable for those with specific allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of 12 natural ingredients aligns with consumer preferences	The Hindu, Livemint
Brand Strength	20	10	Established reputation of Herbal Engine in Ayurvedic sector	ET Brand Equity, YourStory
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar Ayurvedic products	Business Today, CNBC TV18
Competition	10	6	Facing competition from established Ayurvedic brands in the market	The Economic Times, Hindustan Times
Use-case Advantage	5	5	Promotes overall wellness and immunity, addressing current health concerns	India Today
Final Market Score	100	66/100 (3.30/5)	Herbal Engine Nova Capsule offers a well-rounded Ayurvedic solution with competitive pricing and unique natural ingredients.

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