Foxtale Oil Balancing Moisturizer with Niacinamide and Azelaic Acid Pearls, Cica Infused, 8-Hour Shine-Free Hydration, Pearlescent Glow, Smooth Lightweight Texture, Non-Comedogenic - 50ml

Foxtale Oil Balancing Moisturizer is a multitasking skincare product that is specially formulated to address oiliness and shine while providing hydration and a glowing finish.

Key Features: - Contains Niacinamide and Azelaic Acid Pearls to balance oil production and reduce clogged pores - Infused with Cica to soothe and calm irritated skin - Provides 8 hours of shine-free hydration - Leaves a pearlescent glow on the skin - Lightweight and non-comedogenic formula - Comes in a convenient 50ml size for on-the-go use

For whom: Foxtale Oil Balancing Moisturizer is suitable for all skin types, especially those with oily or combination skin looking to combat shine without compromising on hydration.

Pros: - Effectively controls oiliness and shine - Hydrates the skin without feeling heavy or greasy - Leaves a subtle pearlescent glow for a radiant complexion - Soothes and calms irritated skin with Cica

Cons: - Some users may find the pearlescent finish too noticeable for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique formulation with trending ingredients catering to oily skin concerns.	Vogue
Brand Strength	20	10	Established brand with a loyal customer base in the beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for innovative skincare products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar high-end skincare products in India.	Elle
Competition	10	10	Facing moderate competition from other premium skincare brands offering similar products.	Allure
Use-case Advantage	5	5	Addresses specific skin concerns like oiliness and dullness effectively.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Innovative oil-balancing moisturizer with unique ingredients positioned well in the Indian skincare market.

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