Dove Moisturizing Liquid Hand Wash Refill 900ml - Gentle Cleanser for Soft Hands, Liquid Hand Soap for Sensitive Skin - Super Saver Offer Pack

About Product: Dove Moisturising Liquid Hand Wash is a gentle cleanser that helps keep your hands soft and moisturised. With a formula suitable for sensitive skin, this liquid hand soap is perfect for everyday use. The 900 ml refill pack is a super saver offer, providing you with ample product for extended use.

Key Features: - Moisturising formula - Gentle on the hands - Suitable for sensitive skin - Super saver offer pack

For whom: This Dove Moisturising Liquid Hand Wash is ideal for individuals with sensitive skin who want to keep their hands soft and hydrated. It is suitable for both adults and children, making it a great option for households with varying skincare needs.

Pros: - Keeps hands soft and moisturised - Gentle formula suitable for sensitive skin - Super saver offer pack provides value for money

Cons: - May not be suitable for those with specific allergies or skin conditions - Some users may prefer a different scent or texture

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large refill size and gentle formula suitable for sensitive skin.	Hindu Business Line, India Today
Brand Strength	20	15	Dove is a trusted brand known for quality and gentle products.	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for the quantity and quality offered.	Business Today, CNBC
Competition	10	6	Facing competition from other established hand wash brands in the market.	The Economic Times, Business Insider
Use-case Advantage	5	5	Promotes soft hands while effectively cleansing, meeting consumer needs.	Outlook
Final Market Score	100	66/100 (3.30/5)	Dove Moisturizing Hand Wash Refill offers a competitive solution in the growing Indian hygiene market.

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