Dot Key Vitamin C E Sorbet Super Bright Face Moisturizer - Oil-Free Lightweight Formula for All Skin Types (60ml)

Key Features: - Infused with Vitamin C to brighten and even out skin tone - Lightweight formula that absorbs quickly into the skin - Oil-free moisturizer suitable for all skin types

For whom: - Suitable for individuals looking to reduce skin dullness and achieve a brighter complexion - Great for all skin types, including sensitive skin

Pros: - Brightens skin and reduces dullness - Lightweight and non-greasy formula - Suitable for all skin types

Cons: - May not provide enough hydration for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative oil-free formula suitable for all skin types.	Vogue
Brand Strength	20	18	Established brand with a loyal customer base in the skincare market.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar vitamin C moisturizers.	Forbes
Competition	10	8	Facing moderate competition from other vitamin C face moisturizers.	Cosmopolitan
Use-case Advantage	5	5	Addresses skin brightening needs effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Innovative and competitively priced face moisturizer with good market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—