Dot Key Mango Detan Gel Sunscreen SPF 50 PA 50g - Oil-Free with Alpha Arbutin & Niacinamide - Controls Tanning, Brightens Skin, Fades Dark Spots, Evens Tone - Water-Resistant for All Skin Types

Key Features:
- SPF 50 PA protection
- Contains Alpha Arbutin and Niacinamide for skin brightening
- Controls tanning and fades dark spots
- Oil-free and ultra-light formula
- Water-resistant
- Suitable for all skin types
For Whom:
This Dot Key Mango Detan Gel Sunscreen is ideal for those looking for a high SPF sunscreen that also helps with controlling tanning, brightening skin, and fading dark spots. Its oil-free and water-resistant formula make it suitable for all skin types. Pros:
- High SPF protection
- Contains skin-brightening ingredients
- Lightweight and non-greasy
- Water-resistant formula
- Suitable for all skin types
Cons:
- May not be suitable for those with very sensitive skin due to the added ingredients such as Alpha Arbutin and Niacinamide.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like Alpha Arbutin & Niacinamide for effective skin brightening and tan control.	GfK
Brand Strength	20	10	Established brand with loyal customer base in skincare segment.	Euromonitor
Category Momentum	20	15	Growing demand for innovative sun protection products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the premium sunscreen category.	Nielsen
Competition	10	6	Facing competition from established sunscreen brands offering similar benefits in the market.	IRI
Use-case Advantage	5	5	Addresses multiple skin concerns like tanning, dark spots, and uneven skin tone in a single product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative sunscreen gel with skin brightening properties positioned well in the competitive Indian skincare market.

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