Dhara Kachi Ghani Mustard Oil 0 Trans Fat 1L Bottle with Free 10g Turmeric Powder

About Product: Dhara Kachi Ghani Mustard Oil is a premium quality cooking oil that is extracted using the traditional cold pressing method, ensuring maximum retention of nutrients and natural flavors. It comes in a convenient 1 L bottle and may contain free turmeric powder (10g) for added health benefits.

Key Features: - Made from high quality mustard seeds - Zero trans fat - Cold pressed for maximum nutrition - Comes with free turmeric powder for added health benefits - Convenient 1 L bottle size

For whom: This mustard oil is suitable for anyone looking for a healthy cooking oil option that is rich in nutrients and free of trans fats. It is ideal for everyday cooking needs and can be used for various culinary purposes.

Pros: - High quality and premium taste - Cold pressed for maximum nutrition - Zero trans fats for a healthier option - Comes with free turmeric powder for added health benefits - Convenient 1 L bottle size

Cons: - May not be suitable for those with mustard allergies - Packaging could be improved for better storage options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mustard oil with 0 trans fat aligns with health-conscious consumer preferences.	Hindu Business Line, Financial Express
Brand Strength	20	18	Established brand with strong consumer trust and loyalty.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for traditional health products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Business Today, India Today
Competition	10	8	Facing moderate competition from other established mustard oil brands.	CNBC TV18, Moneycontrol
Use-case Advantage	5	5	Turmeric powder add-on enhances value proposition for consumers.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Strong brand and health-conscious features position this product well in the Chyawanprash segment.

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