Dettol Lime Fresh Bathing Soap Bar with 12hr Freshness, 750gm Pack of 5

This Dettol Lime Fresh Lime Cool Bathing Soap Bar is specially formulated to provide long-lasting freshness for up to 12 hours. With its refreshing lime fragrance, it not only cleanses your skin but also leaves you feeling revitalized and energized throughout the day.

Key Features: - 12 hour freshness - Refreshing lime fragrance - Cleanses and revitalizes the skin - Pack of 5 bars, 150gm each - Long lasting freshness

For whom: This soap bar is suitable for anyone looking for a soap that not only cleanses the skin but also provides a long-lasting fresh feeling. It is perfect for those who lead active lifestyles and need a soap that can keep up with their daily activities.

Pros: - Long-lasting freshness - Refreshing lime fragrance - Cleanses and revitalizes the skin - Convenient pack of 5 bars

Cons: - Some users may find the lime fragrance too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and long-lasting freshness appeal to Indian consumers.	TOI, Livemint
Brand Strength	20	15	Dettol is a trusted brand known for quality and freshness.	Business Standard, Hindu
Category Momentum	20	10	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 5 soap bars.	Economic Times, CNBC
Competition	10	6	Facing competition from other established soap brands in the market.	Financial Express
Use-case Advantage	5	5	12hr freshness suits Indian climate and lifestyle.	Business Today
Final Market Score	100	66/100 (3.30/5)	Dettol Lime Fresh Soap offers a competitive package with strong brand trust in a growing hygiene market.

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