Dettol Cologne Fresh Bathing Soap Bar 150g (Pack of 4) - 12hr Freshness, 600g Total

This Dettol Cologne Fresh Bathing Soap Bar offers a refreshing and invigorating shower experience with its long-lasting fragrance that keeps you feeling fresh for up to 12 hours. It effectively cleanses and protects the skin, leaving it hydrated and moisturized.

Key Features:
- Long-lasting 12-hour freshness
- Cleanses and protects the skin
- Hydrating and moisturizing properties
- Pack of 4, 150g each (600g total)

This soap is suitable for all skin types and is ideal for those who enjoy a fresh and revitalizing bathing experience. It can be used by both men and women, making it a versatile option for the whole family.

Pros:
- Long-lasting freshness
- Hydrating and moisturizing
- Suitable for all skin types

Cons:
- Some users may find the fragrance too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting freshness and germ protection suitable for Indian consumers.	Times of India, CNBC
Brand Strength	20	18	Dettol is a trusted brand known for quality and freshness.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 4, offering value for money.	Economic Times, Livemint
Competition	10	0	Intense competition in the soap market, especially in the hygiene segment.	CNBC, Business Standard
Use-case Advantage	5	3	Convenient pack size and long-lasting fragrance for daily use.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Dettol Cologne Fresh Soap Bar offers a balanced mix of brand strength, features, and pricing in the competitive Indian soap market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—