Dabur Himalayan Pure Shilajit Drops 30ml - Rich in Fulvic Acid - Natural Extract from the Himalayas - Boost Stamina, Energy, and Immunity - 100% Pure Shilajit

Key Features: - Rich in Fulvic acid - Natural extract from Himalayas - 100% Pure Shilajit - Boosts Stamina And Energy - Builds Immunity

For whom: - Individuals looking for a natural energy booster - Those who want to improve their stamina - People interested in enhancing their immunity

Pros: - Derived from the purest sources in the Himalayas - Helps in increasing energy levels naturally - Boosts overall health and immunity

Cons: - May have a strong taste for some individuals - Results may vary for each person

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High purity and natural extraction from the Himalayas align well with consumer preferences.	Business Standard
Brand Strength	20	10	Dabur's strong brand reputation in the Ayurvedic segment.	Mint
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Economic Times
Competition	10	6	Facing competition from other established Ayurvedic brands offering similar benefits.	Hindu Business Line
Use-case Advantage	5	5	Unique stamina, energy, and immunity-boosting properties cater to health-conscious consumers.	Livemint
Final Market Score	100	66/100 (3.30/5)	Dabur Himalayan Pure Shilajit Drops positioned well in growing Ayurvedic segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—