Cycle Pure Agarbatti Three in One Incense Sticks Pack of 6- 250gm Each - Featuring Signature Floral, Woody, and Lily Fragrances - Ideal for Puja, Meditation, and Creating a Refreshing Ambiance

About Product: Cycle Pure Agarbatti Three in One Incense Sticks come in a pack of 2 with 250gm per pack. These incense sticks offer 3 signature fragrances: Floral, Woody, and Lily. They are perfect for enhancing the ambience during pujas, meditations, or simply for refreshing the atmosphere in your home.

Key Features: - Pack of 2 with 250gm per pack - Three signature fragrances: Floral, Woody, and Lily - Natural fragrance ideal for puja, meditation, and creating a refreshing ambience

For whom: These incense sticks are perfect for individuals who enjoy having a peaceful and serene environment at home. They are suitable for anyone looking to add a touch of spirituality and relaxation to their daily routine.

Pros: - Variety of fragrances to suit different moods and preferences - Long-lasting and soothing scent - Perfect for spiritual practices and relaxation

Cons: - May not be suitable for those sensitive to strong scents - Some users may prefer a different variety of fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of fragrances catering to different consumer preferences.	India Today, Times of India
Brand Strength	20	10	Established brand with a loyal customer base in the incense market.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for spiritual and wellness products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar incense products in the market.	CNBC, NDTV
Competition	10	6	Facing competition from both traditional and modern incense brands.	Business Line, Financial Express
Use-case Advantage	5	5	Versatile usage scenarios for religious rituals, meditation, and relaxation.	Livemint
Final Market Score	100	66/100 (3.30/5)	Well-positioned incense sticks pack with diverse fragrances for the Indian market.

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