Colgate Visible White Toothpaste 50g - Teeth Whitening, Enamel-Safe, Stain Removal, Minty Flavour - Results in 1 Week

Key Features: Colgate Visible White Toothpaste is specifically designed to whiten teeth starting in just one week. It is safe on enamel, effectively removes stains, and leaves a minty flavor for fresh breath.
For whom: This toothpaste is ideal for anyone looking to achieve a brighter smile and maintain good oral hygiene.
Pros: The quick whitening results, enamel-safe formula, stain removal capabilities, and refreshing minty flavor are all standout features of this toothpaste.
Cons: Some users may find the minty flavor to be too strong, and individuals with sensitive teeth or gums may need to use this product with caution.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers teeth whitening, enamel-safe formula, and stain removal which are key features in demand.	AC Nielsen
Brand Strength	20	15	Colgate is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	10	Growing demand for teeth whitening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	Retail360
Competition	10	6	Facing competition from other established whitening toothpaste brands in the market.	Euromonitor
Use-case Advantage	5	5	Provides visible whitening results in a short time, appealing to consumers looking for quick solutions.	IMRB
Final Market Score	100	66/100 (3.30/5)	Colgate Visible White Toothpaste 50g is well-positioned in the Indian market with its effective whitening and enamel-safe formula.

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