Colgate Gentle Enamel Ultra Soft Bristles Manual Toothbrush for Adults - Buy 2 Get 2 (4 Pcs) - Enamel Care with Soft Bristles - Multicolor

The Colgate Gentle Enamel Ultra Soft Bristles Manual Toothbrush is designed specifically for adults who are looking to take care of their enamel. The ultra soft bristles are gentle on enamel yet effective in cleaning teeth thoroughly.

Key Features:
- Ultra soft bristles for gentle cleaning
- Enamel care design
- Manual toothbrush for precise cleaning
- Comes in a pack of 4, with a Buy 2 Get 2 offer
- Multicolor options for personal preference

This toothbrush is perfect for those who have sensitive teeth or are concerned about protecting their enamel. The soft bristles are designed to be gentle on teeth and gums, making it suitable for daily use.

Pros:
- Gentle on enamel
- Effective cleaning
- Value pack offer
- Variety of colors available

Cons:
- May not be suitable for those who prefer firmer bristles
- Manual toothbrush may not be suitable for everyone's brushing style

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ultra soft bristles and enamel care align with market preferences.	Business Standard, The Economic Times
Brand Strength	20	10	Colgate's strong brand reputation in oral care in India.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for enamel care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitive pricing strategy with Buy 2 Get 2 offer.	Livemint, Business Today
Competition	10	6	Facing competition from other established toothbrush brands.	The Hindu, CNBC TV18
Use-case Advantage	5	5	Suitable for adults with enamel sensitivity seeking gentle care.	India Today
Final Market Score	100	66/100 (3.30/5)	Colgate Gentle Enamel Ultra Soft Bristles Toothbrush holds strong in growing enamel care segment in India.

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