Clean & Clear Foaming Face Wash for Oily Skin - 150ml

Clean & Clear Foaming Face Wash is a gentle yet effective cleanser for oily skin. It helps to remove excess oil, dirt, and impurities without overdrying the skin.

Key Features: - Formulated specifically for oily skin - Foaming formula helps to deep clean pores - Non-comedogenic, won't clog pores - Oil-free and leaves skin feeling refreshed

For whom: This face wash is ideal for individuals with oily or combination skin types who are looking for a cleanser that can help control excess oil and prevent breakouts.

Pros: - Removes excess oil and dirt - Deep cleans pores - Refreshes and invigorates the skin - Affordable and easily accessible

Cons: - May be too drying for those with dry or sensitive skin - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily skin needs, popular among target audience.	Euromonitor
Brand Strength	20	18	Well-established brand with strong market presence.	Nielsen
Category Momentum	20	15	Growing demand for skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing strong competition from other established brands in the segment.	IRI
Use-case Advantage	5	5	Effective in controlling oiliness and preventing breakouts.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively priced face wash for oily skin with strong brand presence.

Factor	Rating (out of 5)	Notes
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