CIR Adult Diaper Pants Style - Medium Size M 10 hr Absorption Protection - Unisex (10 Units) - with Wetness Indicator and Odour Control - Infused with Aloe Vera - Fits Waist 75-100 cm (30-40 inches)

About the Product: CIR Adult Diaper Pants Style is a medium-sized adult diaper with a waist measurement of 75-100 cm. It offers up to 10 hours of absorption protection and is designed to be unisex. The diaper also features a wetness indicator and odour control technology for added convenience.
Key Features: - Medium size (M) with waist measurement of 75-100 cm - 10 hours of absorption protection - Unisex design - Wetness indicator for easy monitoring - Odour control technology - Infused with the goodness of Aloe Vera
For Whom: The CIR Adult Diaper Pants Style is ideal for adults who require medium-sized diapers for incontinence issues. It is suitable for both men and women looking for a comfortable and reliable solution for managing urinary incontinence.
Pros: - Offers up to 10 hours of protection - Features a wetness indicator for easy monitoring - Odour control technology keeps unpleasant smells at bay - Infused with Aloe Vera for added skin benefits
Cons: - May not be suitable for individuals outside the specified waist measurement range - Some users may prefer a different style of diaper (e.g. tape-on vs. pull-up)

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high absorption, wetness indicator, odour control, and aloe vera infusion, meeting market expectations.	Retail Today
Brand Strength	20	10	Established brand with good reputation in healthcare sector.	Brand Equity
Category Momentum	20	15	Growing demand for adult care products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced within the medium-size adult diaper segment.	Business Standard
Competition	10	6	Facing moderate competition from other established brands in the adult diaper market.	Market Watch
Use-case Advantage	5	5	Provides long-lasting protection suitable for both men and women.	Healthcare Gazette
Final Market Score	100	66/100 (3.30/5)	Competitively positioned adult diaper with strong features for Indian market.

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